Strategies are the new black. Plans are so yesterday. Every planner is now a strategist. It’s now more popular than ever before to want a strategy. It’s rare to come out of a meeting and not have had someone raise the idea of a new strategy for something. It does make you sound knowledgeable when you suggest we need a new strategy, I must admit. But most of the times these strategies are just plans, or tactics.
So, what is a strategy? Continue reading “An effective strategy in 9 easy steps”